PPC Audit: A Step-by-Step Checklist for Google Ads and Every Other Platform

Pay-per-click accounts rarely break in one dramatic moment. A conversion

action gets duplicated during a site migration, someone accepts a

recommendation that adds broad match keywords, a Search campaign starts

spending on the Display Network, and months later the cost per lead has

crept up with no obvious cause. Each change made sense to someone at the

time, and none of them shows up on the Overview page.

A PPC audit is how you find those changes before they compound. This

guide covers the order to run one in, the Google Ads settings worth

checking first, what differs on Microsoft Ads, Meta, and LinkedIn, a

copyable checklist, and a way to run it with an AI agent without letting

it touch a budget before you trust its numbers.

What Is a PPC Audit?

**A PPC audit is a structured review of a pay-per-click advertising

account (conversion tracking, settings, structure, keywords, bids, ads,

and landing pages) to find wasted spend and missed revenue, then decide

what to fix first.** It applies to paid search (search engine marketing)

on Google Ads and Microsoft Ads, where some teams call it a paid search

audit, and to paid social on Meta and LinkedIn.

If you landed here from an accounting search, "PPC" is also the name

of a line of audit guides for accounting firms. This post is about ad

accounts.

It differs from day-to-day optimization because it questions inputs: not

which keyword deserves a higher bid, but whether the conversions that

keyword gets credit for are real.

When to Run a PPC Audit (and How Often)

Run a full PPC audit whenever the person responsible for the account

changes: a new agency, a new in-house hire, or a founder handing over

the account. Export the change history first. Google Ads [keeps change

history for the past two

years](https://support.google.com/google-ads/answer/19888),

and anything older is gone, so a takeover is the moment to save the

record of who changed what.

Other triggers are easier to miss:

• Before peak season. Fixing tracking in November means bid

strategies learn on clean data in December.

• After an unexplained performance drop. Audit before you rebuild,

because rebuilding throws away the history that shows what went wrong.

• Before you scale budget. More money amplifies whatever is broken.

• After a platform-level change. Google changed how Target CPA and

Target ROAS behave on budget-limited campaigns starting 17 August

2026, the kind of change that makes last quarter's settings wrong

without anyone touching them.

• Before launching something new. A [preflight check on new

launches](https://syntermedia.ai/blog/campaign-preflight-checklist)

catches setup errors before they become audit findings.

On cadence, deep PPC audits twice a year plus a light monthly check

cover most accounts. The monthly check is short: tracking still firing,

no new auto-applied changes, budgets pacing to plan, and the newest

search terms. Small business owners running their own account get most

of the value from that monthly check, provided the first full audit was

thorough.

What to Gather Before You Start

PPC audits stall when you discover halfway through that you can't see

the CRM. Collect access first:

• Google Ads and Microsoft Advertising, with at least the Read-only

access level, which can view campaigns and run performance reports

• Meta Ads Manager and LinkedIn Campaign Manager, if they run

• Google Analytics 4 and Google Tag Manager

• The CRM where leads become pipeline and revenue

Pull the last 90 days plus the same 90 days a year earlier, so

seasonality doesn't masquerade as a problem. Note each account's

timezone and currency before comparing anything across platforms,

because mismatched date boundaries create discrepancies that look like

tracking bugs.

The Business Numbers That Define "Good"

Every finding in an audit is judged against the business goals behind

it, and if the target is wrong, the audit is wrong. Get these from

finance or the founder, not from the ad account:

Number Why the audit needs it

• ----------------------------------- -----------------------------------

Margin after variable costs Sets break-even ROAS and maximum

CPA

Average order value or average deal Converts conversion volume into

size revenue

Customer lifetime value Tells you how far above break-even

CPA you can bid

Lead-to-customer rate (B2B) Turns cost per lead into cost per

customer

Current target CPA and target ROAS What the bid strategies are

actually aiming at

The arithmetic matters more than any benchmark. Break-even ROAS is 1

divided by your margin after variable costs such as product cost,

shipping, and payment fees, so a business with a 40% margin breaks even

at 2.5 (a 250% return on ad spend), and anything below that loses money

on the first purchase. A target ROAS of 4 might be conservative for that

business or impossible for a business on 15% margins. Write the numbers

at the top of your audit document so every later recommendation can be

checked against them.

The PPC Audit Checklist: 12 Checks in Order of Impact

In a PPC audit checklist, the order is the point. Measurement comes

first because bidding, keyword decisions, and budget calls all read

conversion data, and a finding built on broken conversions is one

you'll reverse next month. Controls (settings, structure, budget, and

bidding) come next because they decide where money can go. Traffic and

message (keywords, search terms, ads, Quality Score, and landing pages)

follow, and audiences and automated campaign types come last because

they depend on everything above them. When you finish, log the changes

and start the loop again at the next audit.

1. Conversion Tracking and Attribution

List every conversion action in the account. In Google Ads, [primary

actions](https://support.google.com/google-ads/answer/11461796)

are reported in the Conversions column and used for bidding when their

goal is one the campaign bids on, while secondary actions are

observation-only and report in All conversions. The classic red flag is

a newsletter signup marked primary next to a demo request: Maximize

conversions or Target CPA counts each as one conversion, and value-based

bidding only tells them apart if you've given them different values.

Check custom goals too, because actions in a custom goal are used for

bidding whether they're marked primary or secondary.

Then check counting. "Every" counts every conversion after an ad

interaction, and "One" counts one per click, and Google suggests One

when you care whether a lead happened rather than how many. A lead-gen

account set to Every reports a prospect who submits the form three times

as three leads.

The rest of the measurement layer:

• Enhanced conversions. Confirm they're on. They use hashed

first-party data such as email addresses to improve measurement

accuracy.

• Offline and CRM conversions. For B2B, the conversion that matters

happens in the CRM. Google now [recommends enhanced conversions for

leads](https://support.google.com/google-ads/answer/2998031)

over legacy offline conversion import, with Data Manager as the

fastest setup path.

• Consent mode. Basic mode blocks tags until a visitor interacts

with the consent banner, while advanced mode loads tags with consent

defaulted to denied. Know which one is live before you trust a

conversion drop.

• Attribution model. Google Ads now offers only data-driven and last

click; [first click, linear, time decay and position-based were

retired](https://support.google.com/google-ads/answer/6259715)

and upgraded to data-driven.

Finally, reconcile one week of conversions across Google Ads, GA4, and

the CRM. They will never match exactly, but the gap should be

explainable. If the analytics side needs rebuilding, [check your GA4

conversion

setup](https://syntermedia.ai/blog/ga4-conversion-tracking-tutorial)

before touching the ad account.

2. Account and Campaign Settings

Settings are where Google's defaults and your intent drift apart. Three

to check on every Search campaign:

• Location option. The [default, and Google's recommended setting,

is "Presence or

Interest"](https://support.google.com/google-ads/answer/1722038),

which also reaches people who have shown interest in your target

locations; "Presence" limits ads to people in or regularly in them.

A local service business on the default can pay for clicks from people

researching the city from elsewhere.

• Search partners. Partners are included by default in new Search

campaigns and can be switched off in settings. Look at how partner

traffic has converted before deciding.

• Display Network box. Checking "Display Network" in a Search

campaign's Networks settings turns on [Display

Expansion](https://support.google.com/google-ads/answer/7193800),

which spends unspent Search budget on the Display Network. If a Search

campaign shows cheap clicks and no conversions, check this box first.

Then open Recommendations and check auto-apply. It's controlled from

the top bar of the Recommendations page and [can cover

changes](https://support.google.com/google-ads/answer/10279006)

such as adding broad match keywords, adjusting CPA and ROAS targets, and

adding audiences. Afterward, cross-check change history for edits nobody

on the team remembers making.

3. Account and Campaign Structure

Structure decides how much control you have. Split brand from non-brand

search into separate campaigns, because brand traffic converts at rates

that hide how non-brand is really doing when the two share a budget and

a bid target. Look for ad groups whose keywords span different intents

("pricing" next to "free template"), which force one set of ads and

one landing page to serve both.

Watch for the opposite problem too: accounts split by every match type

and city end up with dozens of ad groups holding too little data for

Smart Bidding, and consolidation is a legitimate finding.

4. Budget Allocation and Pacing

Filter campaigns by the "Limited by budget" status. Google uses it

when a campaign is underperforming because of its budget, or when a

Maximize Clicks campaign could get more traffic with more budget. A

limited campaign with the best CPA in the account is a reallocation

opportunity; a limited campaign with the worst is a budget you may want

to cut.

Shared budgets deserve a second look. They pool one average daily budget

across campaigns, and they don't work with Performance Max, so a shared

budget that once covered everything may now cover only part of the

spend. Then compare actual spend by platform against the monthly plan,

because budget allocation drifts quietly when nobody owns that

comparison.

5. Bidding Strategy and Targets

Check that each campaign's strategy matches its data. Smart Bidding

covers Target CPA, Target ROAS, Maximize conversions, and Maximize

conversion value, and Google [recommends judging

performance](https://support.google.com/google-ads/answer/7065882)

over periods with at least 30 conversions, or 50 for Target ROAS. A

Target ROAS campaign with 12 conversions a month is one whose results

you can't evaluate yet.

Then check targets against the business numbers, with special attention

to budget-limited campaigns. Since 17 August 2026, budget-limited

campaigns on target-based strategies deliver closer to the stated

target, so one with a \$10 Target CPA that had been achieving \$5 now

drifts toward \$10, and Google [won't adjust the target for

you](https://support.google.com/google-ads/answer/17061251).

A target set years ago and never revisited is now an active instruction,

so review each one; Google added a Bid Target Adjustment Tool on 6 July

2026 to help with exactly this.

6. Keywords and Match Types

Google [defines broad

match](https://support.google.com/google-ads/answer/7478529)

as showing ads on searches related to your keyword, phrase as searches

that include its meaning, and exact as searches with the same meaning or

intent. Its own guidance is that "It's critical to use Smart Bidding

with broad match." So the audit question is simple: is any broad match

keyword running on Manual CPC or Maximize Clicks? If so, it's matching

widely with nothing steering it toward conversions.

Also check whether [AI

Max](https://support.google.com/google-ads/answer/15910366)

is switched on. It's an opt-in suite for Search campaigns that adds

search term matching, text customization, and final URL expansion, so

the ad text and landing page a searcher sees may not be the ones you

wrote. That can be fine, but it should be a deliberate choice recorded

in your audit notes.

7. Search Terms and Negative Keywords

Keep this pass short and focused on spend. Sort the search terms report

by cost, filter to zero conversions, and read the top of the list.

Expect gaps: Google [omits low-volume

terms](https://support.google.com/google-ads/answer/2472708)

from the report for privacy reasons, so you're reading a sample, and

Google's guidance is to add irrelevant terms as negative keywords.

Two quick structural checks: negatives that block your own converting

keywords, and brand terms leaking into non-brand campaigns. On large

accounts, reading thousands of rows is where a template or agent saves

real time; Synter's Search Terms Report template flags wasted queries

and recommends negatives by intent pattern for you to review.

8. Ads and Assets

For responsive search ads (RSAs), check that ad groups use the available

room: [up to 15

headlines](https://support.google.com/google-ads/answer/7684791)

of 30 characters and 4 descriptions of 90. An RSA with five

near-identical headlines gives the system little to test, and pinning

every position removes most of what's left.

Then assets. [Sitelinks need at least

2](https://support.google.com/google-ads/answer/2375416) to

appear, and Google suggests at least 4 at account level. Check that

callouts and structured snippets exist and still match the current

offer, since an asset promoting last year's price contradicts the

landing page.

9. Quality Score Components

Quality Score is a 1 to 10 keyword-level diagnostic, and Google is

explicit that it's [not an input in the ad

auction](https://support.google.com/google-ads/answer/6167118).

Use it as a pointer, not a target. Add the three component columns

(expected click-through rate, ad relevance, and landing page

experience), each rated Above average, Average, or Below average, and

sort high-spend keywords by which component is below average.

That tells you where to work. Ad Rank itself draws on your bid, the

quality of your ads and landing page, auction competitiveness, the

context of the search, and the expected impact of assets, so a

below-average landing page experience on an expensive keyword is likely

costing you in every auction it enters.

10. Landing Pages

Check three things per high-spend landing page: it loads quickly on

mobile, its headline answers the query the ad was bought for, and the

form or checkout works. Broken destinations aren't just a conversion

problem, because pages returning errors such as 404 fall under Google's

[Destination not working

policy](https://support.google.com/adspolicy/answer/16428019).

Then check message match. Read the ad, then the landing page's first

screen, and ask whether a stranger would know they arrived in the right

place. If several ad groups send traffic to the homepage, building

dedicated landing pages around each intent is often the highest-impact

fix the audit produces.

11. Audiences and Remarketing

In Google Ads, remarketing lists now sit under "Your data segments",

and Google [recommends the Observation

setting](https://support.google.com/google-ads/answer/7068417)

for them on Search, which doesn't restrict reach, rather than

Targeting, which does. The error to look for is a Search campaign set to

Targeting with a small list, starving itself of volume.

Check that customer lists are refreshed and that membership windows

match the sales cycle; a 30-day window on a 90-day buying cycle drops

prospects just before they're ready.

12. Performance Max and Automated Campaign Types

Performance Max serves across YouTube, Display, Search, Discover, Gmail,

and Maps from one campaign, with asset groups of themed creative. As of

October 2026, four places show you what it's doing:

• Search terms report. Under Search terms, choose "Search terms and

landing pages for Performance Max", and [block

terms](https://support.google.com/google-ads/answer/16327396)

you don't want.

• Brand exclusions. They stop ads on searches for your brand name,

misspellings, and subsidiaries, and in Performance Max [they apply to

Search and Shopping

ads](https://support.google.com/google-ads/answer/16669487).

• Channel performance. Under Insights and reports, it breaks results

out by Search, Display, YouTube, Discover, Maps, Gmail, and Search

partners.

• Negative keywords. Performance Max accepts campaign-level negative

keywords and negative keyword lists, which [apply to Search and

Shopping

inventory](https://support.google.com/google-ads/answer/16451273).

If Performance Max and a brand Search campaign both run without brand

exclusions, check whether Performance Max is claiming brand conversions

the Search campaign would have captured anyway. For asset group

structure and the rest of the setup, see this [Performance Max

guide](https://syntermedia.ai/blog/performance-max-ai-agent-guide).

The Copyable PPC Audit Checklist (Template)

Paste this into a sheet and add Owner and Status columns to turn it into

a working PPC audit template.

\# Check What to look at Red flag Fix

• -------------- -------------- ----------------- ------------------- ----------------

1 Conversion Primary vs Micro-conversions Demote to

tracking secondary marked primary; secondary; set

actions, lead actions One; enable

counting, counting every enhanced

enhanced conversions for

conversions, leads

consent mode, CRM

imports

2 Settings Location option, Presence or Switch to

search partners, Interest on a local Presence;

Display Network business; Display uncheck Display

box, auto-apply Expansion on Search Network; turn

off auto-apply

types you don't

want

3 Structure Brand vs Brand and non-brand Split brand into

non-brand, ad sharing a budget its own campaign

group intent

4 Budget Limited by Best-CPA campaign Reallocate from

budget, shared capped worst performers

budgets, spend vs

plan

5 Bidding Strategy vs Target ROAS on thin Revise targets

conversion data; stale targets from business

volume, targets numbers;

vs margin consolidate

6 Keywords Match type vs bid Broad match on Pair broad with

strategy, AI Max manual bidding Smart Bidding or

status tighten match

7 Search terms Top-spend Irrelevant queries Add negatives;

zero-conversion spending check for

terms conflicts

8 Ads and assets Headline count, Fewer than 4 Add assets;

pinning, sitelinks; every unpin all but

sitelinks, position pinned required text

callouts

9 Quality Score Component columns Below-average Fix page

on high-spend landing page relevance and

keywords experience speed

10 Landing pages Speed, message Ads sending to Build

match, broken homepage or 404s intent-matched

URLs pages; fix URLs

11 Audiences Observation vs Targeting on small Switch to

Targeting, list Search audience Observation

freshness

12 Performance Search terms, Brand queries Add brand

Max brand exclusions, inside PMax exclusions and

channel report negatives

Google Ads Audit: The Settings That Are Wrong Most Often

If you only have an hour for a Google Ads audit, this short Google Ads

audit checklist covers the settings that either default to on or change

the account without anyone logging in:

1. Auto-apply recommendations. Look for broad match keywords,

target changes, or new audiences nobody remembers adding.

1. Display Network checked on Search campaigns. Display Expansion

spends unspent Search budget on display inventory.

1. Broad match without Smart Bidding. Google itself pairs the two.

1. Secondary-worthy actions marked primary. Smart Bidding optimizes

toward the primary actions in each campaign's goals.

1. Missing brand exclusions in Performance Max. Brand searches can

land inside PMax and inflate its results.

1. Stale targets on budget-limited campaigns. Since the August 2026

change, delivery tracks the stated target more closely.

For the Google Ads audit report itself, lead with these six, then the

tracking reconciliation, then the full checklist. If you'd rather start

from a structured pass, Synter's [PPC health audit template for Google

Ads](https://syntermedia.ai/templates/audit/ppc-health-audit)

uses read-only access and covers spend, Quality Score, negative keyword

gaps, ad copy, bidding, and landing pages.

Auditing Beyond Google: Microsoft, Meta and LinkedIn

If the account spends outside Google, each platform has its own way of

drifting.

Microsoft Ads

Many Microsoft Ads accounts start as a Google import, so check that

first. With [scheduled

imports](https://learn.microsoft.com/en-us/advertising/msa-help/hlp_ba_conc_importschedulehistory)

enabled, bids, bid strategies, and campaign budgets can be updated to

match Google Ads, controlled by the Update bids, Update bid strategies,

and Update existing campaign budgets settings. If someone tuned

Microsoft bids by hand, the next import may have overwritten them.

Next, [ad

distribution](https://learn.microsoft.com/en-us/advertising/msa-help/hlp_ba_conc_aboutaddistributionhidden),

which is set per ad group: "The entire Microsoft Advertising Network"

(recommended, and including additional partner traffic) or "Microsoft

sites and select traffic". Microsoft's [auto-apply

recommendations](https://learn.microsoft.com/en-us/advertising/msa-help/hlp_ba_conc_autoapplyrec)

apply automatically after a 7-day review period unless you act, and can

add broad match keywords, Dynamic Search Ads, and multimedia ads. On

tracking, confirm UET sends Consent Mode if you have users in the EEA,

UK, or Switzerland, where [Microsoft enforces

it](https://learn.microsoft.com/en-us/advertising/msa-help/hlp_ba_conc_uet_consentfaq),

and check whether enhanced conversions are configured. Synter's free

Microsoft Ads audit connects through OAuth and reviews wasted spend,

keyword gaps, bids, Quality Score, ad copy, and account structure at no

cost.

Meta Ads

In Meta's [Advantage+

audience](https://www.facebook.com/business/help/25941857932125812),

most audience inputs are suggestions; controls such as location and

minimum age are what limit delivery, and custom audience exclusions

always act as controls. Audit whether the team believes a suggestion is

a restriction.

Check the Delivery column for fatigue: on ad sets with a single

creative, Meta shows "Creative limited" when cost per result is above

your past ads but under double, and ["Creative

fatigue"](https://www.facebook.com/business/help/1346816142327858)

at double or more. On tracking, if you send events through both the Meta

Pixel and the Conversions API,

deduplication

needs matching event names and event IDs, and only works when both

arrive within 48 hours of the first event. Mismatched IDs double-count

conversions, which inflates every number downstream.

LinkedIn Ads

LinkedIn's help now calls the unit you configure an "ad set". Each

[needs at least 300 member

accounts](https://www.linkedin.com/help/lms/answer/a423690)

to run, and LinkedIn suggests 50,000 or more, rising to 300,000 for

Sponsored Content and Sponsored Messaging. [Audience

expansion](https://www.linkedin.com/help/lms/answer/a418929)

is automatically enabled where it's available, so check whether a

carefully built account list is being widened without anyone deciding

to.

The LinkedIn Audience Network can extend single image, carousel,

document, and video ads to third-party apps and sites, with category

exclusions and block lists. Lead Gen Forms prefill contact and profile

information, so lead quality is the thing to audit: match form leads to

CRM outcomes before you judge cost per lead.

The same tracking-first order applies to Amazon Ads and other retail

media. Synter connects Google Ads, Microsoft Ads, Meta, LinkedIn, and

other ad platforms through one connection, with read and write actions

that vary by platform and permissions, so a cross-platform audit becomes

one pass instead of a stack of exports.

Turning Audit Findings Into an Action Plan

A PPC audit with 60 findings and no order is a to-do list nobody

finishes. Score each finding on impact, confidence, and effort (ICE),

then sort. Tracking fixes jump the queue regardless of score, because

every later decision depends on them.

Finding Impact Confidence Effort Order

• -------------- -------------- -------------- -------------- --------------

Newsletter High High Low 1 (tracking)

signup marked

primary

Display Medium High Low 2

Expansion on

in two Search

campaigns

Brand Medium Medium Low 3

exclusions

missing in

PMax

Landing page High Medium High 4

rebuild for

top ad group

Illustrative example; your scores depend on your account.

Then pace the changes. Change one thing per campaign at a time, log each

change with the date and the reason, and give campaign performance time

to settle; after budget increases, Google suggests waiting 1 to 2

conversion cycles before evaluating. Change history shows what changed,

but your own log is where the reason lives, and the reason is what the

next audit needs.

Running a PPC Audit With an AI Agent

An AI agent is good at the parts of an audit that are tedious rather

than difficult: reading thousands of search terms, pulling the same

report from four platforms with one date range, and spotting the

campaign whose spend jumped on a Tuesday. It's poor at decisions that

need context it doesn't have, such as whether a high CPA is fine

because the deals are large, so keep those human.

Start read-only. Before any agent recommends changes, [start with a

read-only acceptance

test](https://syntermedia.ai/blog/google-ads-read-only-acceptance-test):

compare the last seven complete days with the previous seven in the

account timezone, then reconcile one campaign against the Google Ads

interface. The test passes when the account and period are right, a

sample matches the interface, calculations are traceable, missing fields

are flagged, and nothing in the account changed.

Synter, our own product, is one option among several here. Dedicated PPC

audit tools such as Optmyzr and Adalysis ship prebuilt Google Ads audit

checks that suit teams running only Google. Synter's strength is

breadth across platforms and acting on findings safely:

• One connection, several platforms. Connect Claude or Cursor to the

hosted MCP server at https://mcp.synterai.com with browser OAuth.

Connecting the agent doesn't connect an ad account or authorize spend

on its own.

• Read-only reporting tools. pull_google_ads_performance reads down

to search-term level, run_gaql_query runs Google Ads Query Language

(GAQL) queries, and matching pull tools exist for Microsoft Ads, Meta,

and LinkedIn. The tool reference warns against pausing or scaling from

performance data alone before checking pixel health and event

delivery.

• Changes behind approval gates. Workspaces can run in

review-required mode, hard caps are enforced before calls reach the ad

platform, and every change is logged with old and new values and a

rationale, with rollback for recent changes.

One of the example prompts Synter publishes mirrors check 7: "Audit

Google search terms for the last 14 days and flag non-converting queries

with \>\$50 spend as negative keywords." Review the list, approve what

you agree with, and keep [an audit trail of every

change](https://syntermedia.ai/blog/ai-agent-audit-trails-ad-spend)

the agent makes, so next quarter's audit starts from a record instead

of a guess.

FAQ

How long does a PPC audit take?

It scales with the number of campaigns and platforms. The first full

audit takes the longest, mostly in tracking reconciliation and search

terms; a monthly check on a known account is much shorter because

you're only looking for what changed.

How much does a PPC audit cost?

Some agencies run a free audit before an engagement; others charge for

it as a project. You can run one yourself at no cost using this

checklist and the platforms' own reports. The higher cost is usually

the time it takes to act on the findings.

Can I audit my own Google Ads account?

Yes. Everything in this checklist is visible inside Google Ads, GA4, and

your CRM. The hard part is objectivity, because whoever built the

account tends to read its settings as intended, so ask a colleague to

run the settings and tracking checks if you can.

What is the difference between a PPC audit and PPC reporting?

Reporting tells you what happened over a period, usually on a schedule.

An audit tells you whether the account is set up to report and bid

correctly in the first place, and it ends with a prioritized list of

changes rather than a dashboard.

Conclusion

Audit the measurement and the business targets before you touch bids or

keywords, because every other finding in a PPC audit is only as good as

the conversions and goals underneath it. Run the 12 checks in order, put

the platform-specific settings from Microsoft Ads, Meta, and LinkedIn on

the same list, and log every fix so the next audit can tell you whether

it worked.

If Microsoft Ads is part of your mix, [run a free Microsoft Ads

audit](https://syntermedia.ai/free-microsoft-ads-audit) as

a first pass. To audit several platforms at once, connect your accounts

to Synter, run the read-only acceptance test, and only then let an agent

propose changes behind approval gates.

Contact our team to

discuss running a cross-platform PPC audit.