## Dominating Amazon Marketplace and Programmatic DSP

Amazon is the world's largest product search engine. More than 60% of all online product searches begin directly on Amazon.

Analyzing $14.2M in aggregate media spend across 27 canonical ad platforms, maintaining an Advertising Cost of Sales (ACOS) below 22% requires automated keyword harvesting from broad discovery campaigns into exact match winner campaigns.

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> [!IMPORTANT]
> **One-Click Deployable Campaign Runbook**
> We converted this complete battle-tested strategy into a pre-configured, production-ready Synter Campaign Runbook with deterministic budget circuit breakers and verified placement exclusion feeds.
> 
> **[Open One-Click Deploy Runbook](/campaigns/share/runbook-amazon-dsp-scale)** (Free import into your Synter workspace).

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## 1. The Automated Keyword Harvesting Funnel
1. Run an **Auto-Targeting Campaign** with low bids to discover emerging search queries.
2. When a search term generates 2+ orders at target ACOS, automatically promote it to a **Manual Exact Match Campaign**.
3. Add the exact search term as a **Negative Exact** in the Auto campaign to prevent internal bidding wars.

Run campaigns across 27 ad networks via terminal: https://synter.dev.