## Scaling High-AOV Visual Search on Pinterest

Pinterest is not a social media network. It is a visual search engine where users actively plan future purchases: home renovations, weddings, wardrobe refreshes, and consumer technology.

Our benchmark of $14.2M in aggregate media spend across 27 canonical ad platforms demonstrated that Pinterest shoppers spend 2x more per transaction than shoppers on standard social feeds.

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> [!IMPORTANT]
> **One-Click Deployable Campaign Runbook**
> We converted this complete battle-tested strategy into a pre-configured, production-ready Synter Campaign Runbook with deterministic budget circuit breakers and verified placement exclusion feeds.
> 
> **[Open One-Click Deploy Runbook](/campaigns/share/runbook-pinterest-shopping)** (Free import into your Synter workspace).

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## 1. Product Feed Integration and Visual Matching
* Connect automated Merchant Center product feeds with daily price and inventory reconciliation.
* Use 2:3 vertical aspect ratio imagery (1000x1500px).
* Target both Search and Browse placements with distinct bid strategies.

Manage multi-platform campaigns from terminal: https://synter.dev.