## Acquiring Tech Founders and Developers on X

X (formerly Twitter) remains the global town square for software engineers, AI researchers, and tech founders. While standard consumer campaigns struggle, targeted B2B developer campaigns achieve exceptional CAC efficiency when executed with technical precision.

Our quarterly audit of $14.2M in aggregate media spend across 27 canonical ad platforms proved that targeting the follower graphs of prominent open-source maintainers and developer tools yields qualified trial registrations at 40% lower cost than LinkedIn.

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> [!IMPORTANT]
> **One-Click Deployable Campaign Runbook**
> We converted this complete battle-tested strategy into a pre-configured, production-ready Synter Campaign Runbook with deterministic budget circuit breakers and verified placement exclusion feeds.
> 
> **[Open One-Click Deploy Runbook](/campaigns/share/runbook-x-ads-b2b)** (Free import into your Synter workspace).

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## 1. Targeting the Developer Graph on X

* **Follower Lookalikes:** Target users who follow niche tools: @github, @supabase, @anthropic, @cursor_ai.
* **Keyword Intent:** Target exact search queries users tweet: "mcp server", "ad spend audit", "capi setup".
* **Plain Text Ads:** Authentically written posts without marketing graphics routinely outperform polished banners by 3x on CTR.

Connect AI agents directly to X and 26 other ad platforms: https://synter.dev.