Mental fitness starts with the way we think, coach, and respond to challenges. Explore AST’s online courses with Jim Madrid, created for coaches who want to bring out the best in their students and athletes.
Start with the fundamentals, explore AST’s advanced course, or take both together. All prices are in US dollars.
Online Program
For coaches, parents, and teachers who want to coach up and get the best out of their students and athletes.
Advanced Online Course
AST’s signature advanced course, designed to help you recognize and develop the potential within you.
Both Courses Together
The fundamentals and advanced mental fitness courses together in one bundle.
Contact Jim about course enrollment, a school workshop, or a keynote for your team.
Secure online checkout is available.
Choose your course above and pay through AST’s GoDaddy checkout. Jim arranges course access after payment. Email him with your payment receipt for enrollment assistance.
jim@jimmadrid.com
Founded by Jim Madrid to transform youth and high school athletics from the inside out.
Our vision is to have over 1,000,000 student-athletes graduate from our "Mental Fitness" programs by year-end 2030, equipping an entire generation with the psychological resilience to thrive under pressure.
Every great endeavor, no matter the size, always begins with a just and noble cause. Our purpose is to make a positive impact on the culture of youth and high school sports by providing the mental and life tools that positively impact lives forever both on and off the field.
Explore the online courses or talk with Jim about mental fitness training for your school or team.