SOP Runbooks Templates

Standard operating procedures & execution runbooks for all 27 canonical ad platforms

7Templates

10.0k threads started

Search & Intent Platforms SOP

Google Ads, Microsoft Ads, Apple Search Ads & SA360 standard operating procedure

Complete operational runbook for high-intent search campaigns across Google, Microsoft, Apple Search Ads, and Search Ads 360. Enforces negative keyword hygiene, RSA headline diversity, Enhanced Conversions / OCI, and gated spend activation.

Requires:

•Covers Google Ads, Microsoft Ads, Apple Search Ads, and SA360
•Automated negative keyword harvesting from search query reports

1.8k threads

View

Paid Social Platforms SOP

Meta, LinkedIn, X, Reddit, TikTok, Pinterest & Snapchat standard operating procedure

Enterprise runbook for paid social media across all 7 platforms. Implements B2B firmographics, subreddit/community targeting, 9:16 vertical video specifications, server-side Conversion APIs (CAPI), and custom audience hashing.

Requires:

•Covers Meta, LinkedIn, X, Reddit, TikTok, Pinterest, and Snapchat
•Placement aspect-ratio validation (1:1 feed, 9:16 vertical video)

2.1k threads

View

Programmatic DSP & CTV SOP

StackAdapt, The Trade Desk, DV360, CM360, FreeWheel, Samsung Ads, Taboola & Outbrain

Standard operating procedure for programmatic display, native, video, and connected TV. Enforces Structure-Before-Creative build sequence, dual-namespace custom segments vs profile lists, VAST 2.0/4.0 tracking, and strict live spend gating.

Requires:

•Covers StackAdapt, TTD, DV360, CM360, FreeWheel, Samsung Ads, Taboola, Outbrain
•Structure-Before-Creative mandatory build sequence

1.4k threads

View

Retail Media & Commerce Networks SOP

Amazon DSP, Amazon Sponsored, Walmart Connect, Instacart, Target Roundel & Criteo

Standard operating procedure for closed-loop commerce advertising across all 6 retail media networks. Manages ASIN/SKU catalog feeds, Sponsored Products/Brands/Display, in-grid placements, and actual received cash ROAS verification.

Requires:

•Covers Amazon DSP, Amazon Sponsored, Walmart Connect, Instacart, Target Roundel, Criteo
•Automated Buy Box and out-of-stock campaign suppression

1.1k threads

View

Emerging Audio & Generative AI Placements SOP

Spotify Ads & OpenAI Ads / LLM Placements standard operating procedure

Next-generation runbook for programmatic audio and conversational AI citations. Manages Spotify 30s audio beds with companion banners, OpenAI prompt-level context bidding (oCPC), synthetic performer disclosures, and C2PA provenance credentials.

Requires:

•Covers Spotify Ads and OpenAI Ads / LLM Placements
•Audio creative specs (30s max, WAV/MP3 stereo, 640x640 clickable companion)

890 threads

View

Universal StackAdapt Campaign SOP

Generic brand-driven StackAdapt campaign build & execution standard

Universal standard operating procedure for building and launching programmatic display campaigns on StackAdapt for any brand. Covers connection discovery, landing page preflight, pixel provisioning, and the mandatory Structure-Before-Creative order.

Requires:

•Universal SOP adaptable to any advertiser account on StackAdapt
•Consumes saved Brand Guidelines (colors, fonts, logo, positioning)

1.6k threads

View

Anteriad StackAdapt Campaign SOP

Anteriad International Segments campaign build, tracking & verification runbook

Dedicated execution runbook for the Anteriad International Segments campaign on StackAdapt. Configures Advertiser 137202, tracks Contact Us & Demo Request pixels, and enforces 6 whitelisted banner assets in draft state.

Requires:

•Tailored specifically for Anteriad Programmatic Team (Advertiser 137202)
•Landing page preflight verified: https://anteriad.com/international-b2b-segments

940 threads

View

Explore Other Categories

Audit

Comprehensive account health checks

Strategy

Strategic planning and analysis

Optimization

Performance improvement recommendations

Creative

Ad creative analysis and insights

Competitive

Competitor research and intelligence

Launch

Ready-to-deploy campaign + landing page bundles