The Top 25 Campaigns$14.2M Cross-Platform Spend Benchmarks

Disabling Final URL Expansion and enforcing negative brand lists stopped PMax from burning 38% of spend on GDN mobile games and own-brand search.

Broad match expansion drifted into consumer informational queries ('free templates', 'salary'). Exact match groups and 150+ negative phrase shields cut demo CPA by 42%.

Competitor conquesting bounced at 85% without dedicated comparison matrices. Capping branded Target Impression Share at 70% prevented reseller price spirals from $0.40 to $3.80.

Grouping Shorts and horizontal landscape video into one asset pool resulted in 90% spend going to cheap Shorts with 0.12% conversion. Splitting video formats reduced blended CPA by 48%.

ASC without existing customer budget caps allocated up to 70% of spend to warm retargeting. Enforcing a 5% to 10% cap forced the algorithm to acquire incremental buyers, cutting true CAC by 24%.

Autofill forms produced $12 leads with a 64% invalid phone/spam rate. Adding a single custom friction question raised CPL by 22% but boosted sales qualification from 36% to 81%.

30-day retargeting pools exceeding 4.2 frequency triggered a 140% marginal CPA penalty. Structuring a 0-3, 4-7, 8-14 day recency ladder reduced blended acquisition costs by 31%.

Company name-only uploads matched only 52% of target accounts. Enriching with domain and canonical LinkedIn Page URLs brought match rate to 88% and cut wasted CPMs.

In-feed swipeable PDF carousels delivered 3.2x higher dwell time. Gating on Page 4 after delivering 3 pages of un-gated teardown data dropped Cost-Per-Lead by 45%.

Broad subreddit targeting cost $4+ CPC. Pairing niche technical communities with keyword contextual targeting dropped CPC to $1.15, delivering 7,767 conversions at $6.26 CPA.

Boosting organic creator posts with authorization codes preserved authentic comments and audio, yielding 42% higher 6-second retention than standard dark ad uploads.

Targeting follower lookalikes of 10-15 open-source maintainers and developer tools delivered 3.2x higher CTR and 55% lower CPA than broad industry keywords.

Enterprise desktop defaults provided 35% lower B2B CPC than Google Search. Excluding syndicated search partners stopped bot click leakage and protected conversion rate.

Pinterest users search 2 to 3 weeks ahead of purchase decisions. Automated catalog feeds paired with lifestyle imagery drove 2.8x higher average order value on 30-day attribution.

Story ads fatigued in 8-10 days, while Dynamic Product Ads (DPA) tied to inventory maintained stable CPA for 45+ days. Sound-on video with hook in second 2 drove 70% of swipe-ups.

Brands spending 40% of budget on their own brand terms cannibalized organic rank. Shifting to a 70/20/10 split (category search, competitor ASINs, brand defense) expanded new buyers by 34%.

Open exchange CTV leaked 34% of spend onto spoofed mobile app webviews. Moving to Private Marketplace (PMP) deals and capping household frequency at 3/week cut waste by 40%.

Browser pixels missed 41% of conversions due to iOS privacy shields. Server-side CAPI with deterministic event_id deduplication restored 31% more attributed conversions to algorithms.

Increasing Target ROAS by 20% caused impression volume to collapse by 68%. Pacing adjustments in 5% increments every 7 days and segmenting by margin labels lifted gross profit by 27%.

Optimizing for cheap $1.20 app installs resulted in sub-8% Day-7 retention. Switching bidding to in-app conversion events increased CPI by 60% but boosted Day-30 retention by 340% and 4x LTV.

Raw white-background catalog shots suffered 35% lower CTR. Applying dynamic promotional badge overlays and segmenting by margin product sets increased gross profit per customer by 29%.

$15k high-production studio commercials had a 52% lower 3-second hook rate than raw mobile-shot UGC. Testing 5 hooks per 1 body asset isolated winning angles within 72 hours.

Sponsoring personal founder and executive posts drove 2.1x higher CTR and 40% lower CPC than corporate company page updates, warming up enterprise ABM accounts before sales outreach.

Developers flamed corporate marketing copy. Ads presenting terminal commands, benchmark graphs, and links directly to GitHub/documentation generated 7,767 signups at $6.26 CPA.

External mobile landing pages had a 72% drop-off due to in-app browser latency. Native TikTok Instant Pages loading in under 100ms doubled completed lead form submission rates.