PPC Health Audit
A comprehensive audit of your paid advertising accounts. Identifies wasted spend, underperforming campaigns, and surfaces quick optimization opportunities that can improve ROI immediately.
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About this template
A comprehensive audit of your paid advertising accounts. Identifies wasted spend, underperforming campaigns, and surfaces quick optimization opportunities that can improve ROI immediately.
This template connects to your Google Ads account and automatically analyzes your campaign data. The AI agent processes your metrics, identifies patterns, and generates actionable insights—all in a single thread. No manual data exports or spreadsheet work required.
Key Highlights
Features & Capabilities
Spend Analysis
Breaks down where your budget is going and identifies inefficiencies
Quality Score Audit
Reviews keyword quality scores and surfaces improvement opportunities
Negative Keyword Gaps
Finds search terms wasting budget that should be negated
Ad Copy Performance
Analyzes which headlines and descriptions drive results
Bidding Strategy Review
Evaluates if your bidding strategies are optimal
Landing Page Analysis
Checks for landing page issues hurting conversions
Who This Is For
- Marketing managers inheriting an existing PPC account
- Agencies onboarding new clients and needing a baseline
- Founders who want to understand if their ad spend is efficient
- Performance marketers preparing quarterly reviews
Best Use Cases
New Account Takeover
When inheriting an account from a previous agency or in-house team, run this audit to understand what's working and what needs immediate attention.
Monthly Health Check
Run monthly to catch performance degradation early and ensure budgets aren't being wasted on underperforming campaigns.
Pre-Budget Planning
Before requesting additional budget, use this audit to show current efficiency and identify where additional spend would have the most impact.
Getting Started
Connect Your Platforms
Link your ad accounts (Google Ads). Read-only access is used to analyze your data.
Start a Thread
Click "Start Thread" and the AI agent will begin generating your ppc health audit. It pulls live data from your connected accounts.
Review & Take Action
Review the insights, ask follow-up questions, and implement recommendations. Save the report or share it with your team.