Tracking & Attribution Audit
Comprehensive audit of your tracking setup across all platforms. Identifies discrepancies between ad platforms, analytics, and CRM to ensure you're making decisions on accurate data.
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About this template
Comprehensive audit of your tracking setup across all platforms. Identifies discrepancies between ad platforms, analytics, and CRM to ensure you're making decisions on accurate data.
This template connects to your Google Ads, Google Analytics 4 accounts and automatically analyzes your campaign data. The AI agent processes your metrics, identifies patterns, and generates actionable insights—all in a single thread. No manual data exports or spreadsheet work required.
Key Highlights
Features & Capabilities
Tag Audit
Verifies all tracking tags are firing correctly
Conversion Matching
Compares conversions across platforms
Attribution Analysis
Reviews your attribution model effectiveness
GTM Review
Checks Google Tag Manager setup for issues
Cookie Consent
Verifies tracking respects consent settings
Discrepancy Report
Quantifies data gaps between systems
Who This Is For
- Marketing ops teams setting up new tracking
- Analysts noticing data discrepancies
- Teams preparing for iOS/privacy changes
- Anyone questioning their conversion data accuracy
Best Use Cases
New Implementation
Verify a new tracking setup is working correctly before scaling spend.
Data Reconciliation
When CRM and ad platform numbers don't match, identify where the gaps are.
Privacy Compliance
Ensure your tracking setup respects user consent and privacy regulations.
Getting Started
Connect Your Platforms
Link your ad accounts (Google Ads, Google Analytics 4). Read-only access is used to analyze your data.
Start a Thread
Click "Start Thread" and the AI agent will begin generating your tracking & attribution audit. It pulls live data from your connected accounts.
Review & Take Action
Review the insights, ask follow-up questions, and implement recommendations. Save the report or share it with your team.